We believe it should be possible to grow business profits today while sustaining natural resources for future generations. And we believe in the power of markets to do so. We are excited to offer products and services that enable you to grow your business and community.

Integrating hydrology, complex regulations, and market design, our team develops and operates the most advanced water markets in the world. Leveraging the power of computer optimization, our “smart markets” are able to increase market participation and efficiency, making more money for our customers with significantly less time and effort.

There are lots of misunderstandings about what markets are, how water is valued and priced, and how to tackle today’s pressing water scarcity concerns. That’s where we come in. We provide enrichment opportunities through hands-on workshops. We train stakeholders through one-on-one consulting and classes. We teach young people about water use and trading through games and interactive demonstrations.

We combine economics, physical sciences, and an understanding of regulations in a way that hasn’t been done before. We have studied water markets from applied to theoretical settings all over the world. We work in the space of water quantity and quality, as well as that of other natural resources. If you are interested in learning more about water or what a market might do for you, please contact us!



Our business is based on applied research funded by the National Science Foundation, the United States Department of Agriculture, and the University of Illinois. We are grateful to Harun Mehmedinović and Paul Noel for contributing photos and artistic talent.