Design: Markets are a great risk management tool, allowing water to flow to its most productive uses. But creating a new water market with the right rules is hard. Let us help! Our markets are clear and fair, treating everyone equally. Our trading rules incorporate geophysical processes, statutory obligations, and community values.

Implementation: There’s an enormous gap between talking about markets and actually running them. We launched the first smart market for water in the world. And the second. And the… you get the point. Smart markets offer a hub to trade water rights, guaranteeing compliance even for the most complex regulations. We believe your financial information is private and confidential, so we never share your prices with anyone. Ours is the first such system in the world.

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For water users: The value, risk, and reliability of your water vary within a growing season, year-to-year, and field-to-field. While our competitors offer products that aggregate data regionally and over time, we understand that in doing so, they have lost meaning and value to you. Instead, we help you to understand, monitor, and manage your water assets with detailed analyses and tailored insights.

For water managers: Field-level analyses are crucial for regional decision-making too. We evaluate policy changes from the field up, showing how policy options affect—and how much they affect—water users across space and time. Successful water management is the product of informed, engaged stakeholders and thoughtful, science-based policy. We specialize in both.

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Capacity: Markets and trading programs are often misunderstood and misrepresented in the media. We build capacity for water governance and markets through hands-on educational programming for water users, managers, policymakers, professionals, students, and the general public. Interactive demonstrations help people understand the value of reallocating water resources, as well as the economic decisions and regulatory challenges water market participants face in practice. We have done this demonstration with as little as five and as many as 300 participants.

Messaging: Developing a robust framework for water management is challenging and not done overnight. As a water manager, you know that rolling out the wrong strategy can set you back years and cost you the progress you’ve made. We help to build a comprehensive messaging and rollout strategy for your management plans: one that engages and resonates with your stakeholders.

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